“The promise of patient convenience without the extra burden has won Bright.md a growing fan club among hospitals and medical groups.
- AVIA Innovator Network

“New telepresence doctor visits from companies like ... Bright.md deliver house calls via your mobile phone or computer, eliminating the need for the elderly to travel to a doctor.
- HuffPost

“Before you actually talk to your doctor, [SmartExam] gathers basic data. The app dynamically adapts the questions according to your answers. Using AI, it will give your doctor a preliminary diagnosis treatment plan.
- Wired

“Thank you, thank you. I was able to get relief so much faster than driving to a clinic. The instructions were thorough and easy to understand. This is smart health care.
- Adventist Patient, 2018

“I have never been more excited about healthcare. We have six kids; it would be a nightmare to find sitters, wait at the office and for prescriptions. I did not feel like getting dressed let alone leaving the house! This is ingenious!
- Patient, Greenville Health System, 2018

“Very fast and effective way to get treated without going to a doctor's office and waiting. It only took about 15 minutes from the time I started the exam to get medications called into my pharmacy.
- Patient, Palmetto Health 2018

“I live 85 miles from my doctor. This service saved a long trip and I was treated properly.
- Patient, Presbyterian Health, 2018

“It was so convenient and easy to use. I didn't have to take time off work or get extra tests that were not needed. I had no waiting in a waiting room full of sick people and was able to pick my prescription up right after work. Awesome!
- Patient, Presbyterian Health, 2018

“I trust SmartExam. It never gets in a hurry. It’s the same on Monday as it is on Thursday.”
- Bright.md partner provider

“My favorite thing about SmartExam is the ability to access it from anywhere with an internet connection.”
- Provider, Providence Health Systems, 2018

“SmartExam is being used by health systems to offer 24/7 access to care for more than 470 common medical conditions.”
- The Wall Street Journal, 2019

← Back to In the News

July 23, 2015

Shorten Your Doctor Vistit to 90 Seconds with Bright.Md


Finally, a startup solving a problem worth fixing. If long doctor visits are the bane of your existence, Bright.md is on your side, and looking to be your new best friend. The virtual physician’s assistant wants to shorten your time at the doctor’s to 90 seconds, and it’s just raised $3.5 million to help turn your dream into a reality. By utilizing “smart exams” that ask potential patients a “dynamic questionnaire” before they ever step foot into a physical doctor’s examination room, this Portland-based company hopes to drastically reduce the amount of time we have to waste while we’re sick, instead just focusing on getting better treatment, faster.

Bright.md is the brainchild of Ray Costantini, a physician turned entrepreneur who has had plenty of experience on both sides of the waiting room. While the new wave of telemedicine is meant to solve for long wait times and improve the pace of medical visits, Costantini, who ran the Providence Health and Services telehealth program, noticed that these virtual appointments were often even more beleaguered by inefficiencies.

Bright.md’s proprietary artificial intelligence system adapts a series of medical questions to your answers, ensuring the survey that you fill out prior to your exams are tailored to your needs and most accurately reflect your specific ailments and symptoms. Once this basic data is gathered and stored, the system sends the patient’s doctor its own version of a preliminary diagnosis, alongside a treatment plan. And while Bright.md is meant as a medical tool, it is by no means meant to entirely cut the human interaction out of the equation altogether.

As Costantini told Wired, “Patients want to get care from their doctor, not from a computer,” which means that every Bright.md consultation always ends with a conversation with a human physician. And sometimes, if the technology determines that it simply cannot make an accurate assessment, it will inform the patient that an in-person consult is necessary.

On its website, Bright.md claims to help both patients and providers – on the patient side, the technology connects you to your doctor “from your home or on the go, using your home computer or mobile device. In under an hour, and for less than the cost of a copayment, you can get treatment from the provider you know and trust.” And when it comes to the provider, Bright.md insists, “You can treat a patient, generate the AVS, write prescriptions, and schedule a follow-up visit. We improve your efficiency, and enable you to expand capacity by 30 percent. Save time, reduce costs, and increase revenue with Bright.md.”

The ultimate efficiency and effectiveness of the startup has yet to be fully tested, but for now, it’s a great start at tackling a problem that is still in need of some serious innovation.

Digital Trends

See how Bright.md's intuitive virtual care platform makes it easy for you to treat hundreds of low-acuity conditions anytime, anywhere—without the need for video appointments.

Contact Bright.md to schedule a demo and experience the product from all perspectives.


510 SW 3rd Ave
Suite 300
Portland, OR 97204