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January 8, 2019
Founders’ Story: Bright.md
Why did you start this company?
At Bright.md, we like to say some of us are doctors, but all of us are patients. We had first-hand experience with the promise and the pain of early telehealth solutions on both sides of the care spectrum. Our co-founder Dr. Ray Costantini, MD, saw this every day as a medical director who oversaw product strategy for a healthcare system. Other modalities in the market (e.g. video visits) weren’t fully meeting patient and provider needs. We were confident there was a way to improve care delivery so that it worked for patients, providers, and healthcare systems.