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February 14, 2020
Don’t Leave Your Patients in the Hands of Dr. Google
During a panel discussion at the U.S. News & World Report Healthcare of Tomorrow conference in November 2019, Alexandra Morehouse of Banner Health reported that 85 percent of healthcare visits now start online – that’s 4 out of every 5 visits.
We in the healthcare industry used to believe that the only time our patients sought health information online was when they’d forgotten our phone number, or they needed to use our online appointment booking tool, or maybe they were just curious about non-life-threatening symptoms. The fact that 1 of every 20 Google searches is health-related—equating to more than 3,000 searches per second!—flies in the face of that belief.