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April 18, 2019
Bright.md eyes bright future in helping clinicians avoid 'scut work'
In February, Winona Health in Southeastern Minnesota rolled out a new way for patients to receive care for colds and other ailments from the comfort of their home, but not through a video visit, phone call or secure email.
The rural health system began offering SmartExam, provided by Portland’s Bright.md. Patients pay a flat fee of $39 and spend 10 to 15 minutes answering questions about their symptoms, directed by an algorithm.
A few minutes later, a doctor or nurse reviews the information and any suggested treatments before signing off. Most visits end there, though 10 percent require an in-person visit, at no extra charge. So far, patient surveys have been positive, said Winona Health President and CEO Rachelle Schultz.