“The promise of patient convenience without the extra burden has won Bright.md a growing fan club among hospitals and medical groups.” - AVIA Innovator Network
“New telepresence doctor visits from companies like ... Bright.md deliver house calls via your mobile phone or computer, eliminating the need for the elderly to travel to a doctor.” - HuffPost
“Before you actually talk to your doctor, [SmartExam] gathers basic data. The app dynamically adapts the questions according to your answers. Using AI, it will give your doctor a preliminary diagnosis treatment plan.” - Wired
“Thank you, thank you. I was able to get relief so much faster than driving to a clinic. The instructions were thorough and easy to understand. This is smart health care.” - Adventist Patient, 2018
“I have never been more excited about healthcare. We have six kids; it would be a nightmare to find sitters, wait at the office and for prescriptions. I did not feel like getting dressed let alone leaving the house! This is ingenious!” - Patient, Greenville Health System, 2018
“Very fast and effective way to get treated without going to a doctor's office and waiting. It only took about 15 minutes from the time I started the exam to get medications called into my pharmacy.” - Patient, Palmetto Health 2018
“I live 85 miles from my doctor. This service saved a long trip and I was treated properly.” - Patient, Presbyterian Health, 2018
“It was so convenient and easy to use. I didn't have to take time off work or get extra tests that were not needed. I had no waiting in a waiting room full of sick people and was able to pick my prescription up right after work. Awesome!” - Patient, Presbyterian Health, 2018
“My favorite thing about SmartExam is that it automatically picks diagnosis and treatment and I can easily change this if needed.” - Provider, Providence Health Systems, 2018
“My favorite thing about SmartExam is the ability to access it from anywhere with an internet connection.” - Provider, Providence Health Systems, 2018
Focus on women’s care can improve health system wellness, Part 2
In part one of this series, we explored how often women make the healthcare decisions for their own health and that of their families. In this part, we’ll dig into why women’s healthcare is no longer a niche, as well as the peril systems place themselves in if they ignore the needs of these patients.
Part two: Women’s healthcare matters; ignore it at your peril
It’s a no-brainer that women have the potential to drastically affect healthcare systems’ bottom lines—and that is something healthcare execs need to pay attention to. Beyond the merely financial, there are a number of reasons to focus on women’s healthcare that can have broad system impact.
Working mothers are four times more likely to take time off of work when their child gets sick. But because more than 56 percent of working mothers do not have paid time off to care for sick kids or relatives (or themselves), they are often forced to choose between taking care of a loved one or getting a paycheck. For some families, the paycheck trumps, which means sick kids go to school or daycare and sick moms go to work, spreading viruses to others, including potentially fragile or low-immunity patients.
A segment of women who are often overlooked in discussions about healthcare are those who provide care themselves: doctors, nurses, and other clinicians. Physician burnout is a concern across gender lines, and that burnout leads to more than 400 physicians taking their lives each year. A sobering fact -- when female clinicians attempt suicide, they are twice as likely to succeed.
Healthcare systems that fail to recognize the importance of embracing the needs and wants of women could be missing their piece of that enormous pie. Particularly because women’s choices for where and how they receive healthcare are growing—it seems—by the day, and provider loyalty is less important than access to online tools and patient-friendly options. In fact, 90 percent of patients feel no obligation to stay with a healthcare system that doesn’t provide those options.
On top of that women have an amplifier effect. The number one driver of loyalty for women is personal experience. Failing that, they are highly reliant on word of mouth from friends and family when it comes to making consumer decisions (22 percent more so than men). A majority of them view online ratings of doctors and healthcare organizations when deciding where to get treatment, and they are more likely to leave online ratings based on their experiences. Women listen to other women. This means every patient touchpoint could influence dozens of decisions down the road.
If this is starting to feel like a story specifically written to scare healthcare administrators, never fear: we’ve got some Bright ideas about how health systems can engage and delight female patients. We’ll dig into them in part three.
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