“The promise of patient convenience without the extra burden has won Bright.md a growing fan club among hospitals and medical groups.
- AVIA Innovator Network

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- HuffPost

“Before you actually talk to your doctor, [SmartExam] gathers basic data. The app dynamically adapts the questions according to your answers. Using AI, it will give your doctor a preliminary diagnosis treatment plan.
- Wired

“Thank you, thank you. I was able to get relief so much faster than driving to a clinic. The instructions were thorough and easy to understand. This is smart health care.
- Adventist Patient, 2018

“I have never been more excited about healthcare. We have six kids; it would be a nightmare to find sitters, wait at the office and for prescriptions. I did not feel like getting dressed let alone leaving the house! This is ingenious!
- Patient, Greenville Health System, 2018

“Very fast and effective way to get treated without going to a doctor's office and waiting. It only took about 15 minutes from the time I started the exam to get medications called into my pharmacy.
- Patient, Palmetto Health 2018

“I live 85 miles from my doctor. This service saved a long trip and I was treated properly.
- Patient, Presbyterian Health, 2018

“It was so convenient and easy to use. I didn't have to take time off work or get extra tests that were not needed. I had no waiting in a waiting room full of sick people and was able to pick my prescription up right after work. Awesome!
- Patient, Presbyterian Health, 2018

“I trust SmartExam. It never gets in a hurry. It’s the same on Monday as it is on Thursday.”
- Bright.md partner provider

“My favorite thing about SmartExam is the ability to access it from anywhere with an internet connection.”
- Provider, Providence Health Systems, 2018

“SmartExam is being used by health systems to offer 24/7 access to care for more than 470 common medical conditions.”
- The Wall Street Journal, 2019


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October 29, 2018

Focus on women’s care can improve health system wellness, Part 1


As Jane Austen once noted, it is a truth universally acknowledged that a woman in possession of a body will at some point be in want of healthcare. However, what seems to be less well known is the significant influence women have on the healthcare industry.*

In this three-part series, we’ll explore that impact, and why providers who best cater to women's needs for convenience, cost, and customer satisfaction can increase the wellness not only of their female patients but of their own health systems as well.

Part One: When it comes to healthcare decisions, women are in the driver’s seat

Women are CMOs of their households

Women make 80 percent of all health care decisions, according to the Department of Labor. You could argue that this is due to the fact that women seek care and treatment more often than men do, and you’d have a fair point. Women visit doctors more often, especially those in their child-bearing years who are trying to get pregnant or have recently become mothers. In addition, women are more likely to have follow-up questions after a visit or an exam.

But that’s only part of the story. Women are often the Chief Medical Officers in their own homes. Working mothers in particular—94 percent of them—make decisions about the care of their children and partners. They are also more likely to care for sick and aging parents and spouses—75 percent of caregivers are women—making them instrumental those healthcare decisions as well.

Women pay more for their own healthcare. Working age women spend 29 percent more on healthcare expenses than their male counterparts. And perhaps due to the wage gap, women are sensitive about costs, which helps drive their decisions for family members, too.

Women’s responsibilities as CMOs of their households go far beyond selecting a doctor or insurance provider. They are often responsible for scheduling appointments and taking loved ones to them (which often includes taking unpaid time off from work, driving and parking, and time spent in the waiting room), picking up prescriptions or other medications, and helping patients adhere to doctor’s orders.

It stands to reason, then, that women are selective about how and when they or someone in their household gets care, and from whom they receive it. With all of this decision-making power, women should be the center of healthcare delivery systems’ efforts at driving loyalty and attracting new patients.

In parts two and three of this series, we’ll explore:

  • Why providers need to pay attention to this large and growing segment of the patient population
  • How failing to acknowledge and address it puts the systems themselves in peril, and
  • What healthcare providers can do to embrace women’s health as a vital part of the services they offer and potential differentiator in a highly competitive market.

*Ok, Jane didn’t say that exactly, but if she were writing about the state of healthcare today, she might have.


Julia Millard

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