“The promise of patient convenience without the extra burden has won Bright.md a growing fan club among hospitals and medical groups.
- AVIA Innovator Network

“New telepresence doctor visits from companies like ... Bright.md deliver house calls via your mobile phone or computer, eliminating the need for the elderly to travel to a doctor.
- HuffPost

“Before you actually talk to your doctor, [SmartExam] gathers basic data. The app dynamically adapts the questions according to your answers. Using AI, it will give your doctor a preliminary diagnosis treatment plan.
- Wired

“Thank you, thank you. I was able to get relief so much faster than driving to a clinic. The instructions were thorough and easy to understand. This is smart health care.
- Adventist Patient, 2018

“I have never been more excited about healthcare. We have six kids; it would be a nightmare to find sitters, wait at the office and for prescriptions. I did not feel like getting dressed let alone leaving the house! This is ingenious!
- Patient, Greenville Health System, 2018

“Very fast and effective way to get treated without going to a doctor's office and waiting. It only took about 15 minutes from the time I started the exam to get medications called into my pharmacy.
- Patient, Palmetto Health 2018

“I live 85 miles from my doctor. This service saved a long trip and I was treated properly.
- Patient, Presbyterian Health, 2018

“It was so convenient and easy to use. I didn't have to take time off work or get extra tests that were not needed. I had no waiting in a waiting room full of sick people and was able to pick my prescription up right after work. Awesome!
- Patient, Presbyterian Health, 2018

“I trust SmartExam. It never gets in a hurry. It’s the same on Monday as it is on Thursday.”
- Bright.md partner provider

“My favorite thing about SmartExam is the ability to access it from anywhere with an internet connection.”
- Provider, Providence Health Systems, 2018

“SmartExam is being used by health systems to offer 24/7 access to care for more than 470 common medical conditions.”
- The Wall Street Journal, 2019


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May 28, 2019

The Ladder of Care 2: Asynchronous telehealth should be the first step


You want your patients to get the most appropriate, affordable, and convenient care for what ails them. When it comes to low-acuity conditions, would that care be better sought in the emergency department or via a virtual care platform?

One of the benefits of incorporating an asynchronous telehealth platform to your ladder of care is that if patients are unsure what venue to choose, starting here means they will either receive care or receive guidance on how best to proceed to access the appropriate care needed.

Patients won't use your ladder of care, however, if they can't find it! Your organization’s venue of care navigation should be incorporated into all of the various patient touch points for marketing, with a particular focus on social, search, and the patient portal. Here are some ideas to consider: 

Homepage placement: Access to same-day care options should be available with a single click on your website homepage.

The ladder of care
Comparison of services: Care options should be presented in a format that allows patients to easily compare features

Make it mobile-friendly. Use pictures, not words: visual indicators help patients quickly and easily compare service options. Avoid large blocks of text

With a ladder of care approach, patients receive care in the appropriate venue for their conditions, and patients and providers save time and money.

To see more about a Ladder of Care approach, read part one.


Julia Millard

Learn how Bright.md's virtual care solutions can help your system manage the COVID-19 crisis and deliver high-quality care for hundreds of conditions every day.

Contact Bright.md to schedule a demo and experience the product from all perspectives.


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